Call to Action

This is YOUR ROAD, This is MY ROAD, This is OUR ROAD

Moving Design’s lawn ornaments down Logan Boulevard from Western to California. Song by Woody Guthrie.

Video Link – Logan Boulevard Underpass Activation

When linking up with Moving Design 6 weeks ago one of my major goals was to somehow bring a safety awareness to vehicles, cyclists, and pedestrians in the Logan Boulevard Underpass. With the support of our fellow Moving Designers and the smart logo design by Robyn Paprocki, Greg Pilon, and myself brought the temporary underpass activation to reality with a two large stencils, colored hair spray, spray mount and a fire extinguisher. Success!

Here is a sneak peek of how the installation at Haute Living turned out, courtesy of Rick’s phone. A collaboration between Tyler, Jana, Rick and myself. Hype the Bike Raffle! http://bit.ly/bike-raffle

1 afternoon

5 moving designers

80 lawn ornaments

all yellow

OUR ROAD: they all must be yellow

OUR ROAD: watching paint dry

the pothole brigade went on it’s initial mission last night. many potholes were identified and marked for safety. stay tuned for more info on future missions here.

this was going to be a vinyl window installation but it didn’t end up working out. so i thought it would be nice to let it live on the blog…..

The campaigns team blitzed the neighborhood again tonight with chalk messaging, posters, and the show-stopping fluorescent tape  type installation.

Tape installation

Sketch of total look – we will see how well this can be executed!

The soft jersey/spandex of the Target dress turns out to be a little too soft for attaching LEDs. I am reconstructing a skirt (with limited sewing skills!) out of cotton twill.

Carved foam gladiator helmet attachment, in progress

the members of the elusive pothole brigade met up last night to work on some uniforms for the street actions. heres a peek at some of the work in progress.

The campaigns team hit the neighborhood to get the word out about the 28th.